For some time we had thought about opening a unique liquor store that would be welcoming and enjoyable for anyone who came in. Not only did we want to offer a wide selection of liquor, beer, and wine, but we wanted to offer these things in a setting that people would not soon forget. After several years of waiting, the opportunity finally came along, and Honey Hole Liquors was born. Anyone who fishes knows that secret spot where the fish always seem to bite is called a “honey hole;” and anyone who is familiar with Apalachicola knows that the local Tupelo Honey is absolutely wonderful. Because of our love for fishing and the local honey, the name “Honey Hole Liquors” seemed very fitting.